Yours

The read of your life every fortnight

Yours is a fortnightly lifestyle magazine and website targeting women aged 55 and over.

It covers many of the issues and interests of women in this age range – health, relevant news, fashion and beauty that is affordable and wearable, nostalgia triggered by events in the world today, connecting readers with others and campaigning on key issues such as caring. Its readers are at the heart of the brand – its essence is For you, with you, by you.

Platforms

Yours Magazine
www.yours.co.uk

Audience Profile

Yours is relevant to women aged 55 and over, though the average reader is in her mid sixties. She's likely to have stopped working, or is just working part time and enjoying time with her family and friends. She has a positive, yet realistic outlook on life – her's is a life richly lead – and is interested in reading about the world around her as well as remembering fondly times and experiences in her past. Living on a pension means she's got to watch the pennies and likes the tips and advice from other Yours readers.