FHM

The UK's biggest men's lifestyle media brand and the PPA's International Magazine of the Year 2008

FHM is the UK's biggest men's lifestyle media brand and the PPA's International Magazine of the Year 2008. The magazine is the standard-bearer among British men's magazines, and FHM.com is Europe's largest men's lifestyle website - winning AOP's Best Consumer Website 2009 award.

With 31 international editions and websites across five continents, and accessible to consumers through print, online and on mobile, FHM is the defining voice of a global generation of young men. FHM entertains, informs, and excites readers, helping them navigate the world of increasingly complex choices in which they live.

Platforms

FHM Magazine
www.fhm.com
FHM Mobile

Audience Profile

Men, aged 18-35. FHM is broad in its appeal, and has a wide range of readers and users, typified by mid-twenties 'work hard, play hard' guys. In the early stages of their careers and with an eye to the future, FHM readers are typically professionals, office workers, and university-educated. They may be dating or living with a girlfriend, but they still take holidays with their mates. With good incomes and few financial commitments, these are high-value consumers, eager to invest in fashion, grooming, gadgets, travel and cars.